SWOT+analysis

= SWOT analysis =

How is the business going to **Plan** to overcome the //Weaknesses// and //Threats//?

For example:

Weakness = product __unknown by market__

You may write:


 * // The business will plan to __increase the target market awareness__ by taste testing, feature articles in the Sun Newspaper, facebook campaign and billboard renting. NB Ensure you include these strategies in your Marketing Mix. //

How is the business going to **Plan** to take advantage of the //Opportunities// and //Strengths//?

For example:

Opportunity = Consumers may require __matching holders, pencil cases.__

You may write:

Each **Weakness** and **Threat** mentioned in the SWOT should be addressed. It is acceptable to change and evolve these as you progress through the report, however, ensure the thoughts are established in paragraphs now.
 * //__Development of additional products t__o complement Product X, in matching designs and colours//

A couple of paragraphs should be sufficient.

Document these paragraphs on your Group Page.