Introduction

What are you investigating? // Marketing Plan // Why? //To determine the target market, ensure exposure is targeted at correct portion of the market// How are you going to go about it? // Research (secondary and primary), market analysis. // //What will you aim to discover? Marketing mix of specific details within Price, Product, Place and Promotion, suited to the market profile. //

Eg

//Each marketing plan must be tailored to the specific target market, which will ensure the highest possible number of potential customers are exposed to our product as possible. In an effort to define a market profile, research will be conducted, consisting of both primary and secondary research. After the research is analysed, a target market can be defined. The marketing mix will be developed specifically for this particular market profile, including aspects of each of the four elements of the mix: Product, Place, Price and Promotion. For each of these elements, the research and market analysis will guide the techniques and decisions made.//

Next step: Develop the document into report layout, ready for submission.