Group+Ten

=**__ Laura Dolan __**=
 * __ Mairead Bell __**

** This is Laura, when i have my input i will make sure the font colour is in Purple so you are fully aware its me :) **

 * I will do the strengths and weaknesses for the SWOT analysis and post it for you **


 * This is Mairead, i will be writing in pink! **
 * I will do the opportunities and threats for the SWOT analysis :) **

Hey Mairead, below is my part of the SWOT analysis, if you feel anything should be added, please feel free to share. Also, when we get a chance in class next we may need to start some survey questions which will be a big help for the marketing assignment.

- A necessity for girls between 15-25 who want olive natural skin - High in SPF - Moisturizers the skin - It is a saviour for the skin, instead of laying in the sun for multiple hours burning || ** WEAKNESSES: **
 * ** STRENGTHS: **

- Many other products on the market - Competes with average day ‘sunscreen’ - May come across unhealthy for the skin - New to the market ||


 * ** OPPORTUNITIES **

- To have the ‘Cancer Council’ as a main sponsor to support the healthy lotion which is high in SPF protection and moisture for the skin

- To broaden the product brand to sunscreens, different smells and higher SPF protection || ** THREATS **

- Sunscreen

- Other natural tanning products

- Those that choose spray tans over the sun

- Competing with prices || Hey Laura, below is the Survey Questions we need to hand out to get results on the target market and other parts of the assignment. Feel free to add any questions you feel are necessary :)

1. Are you female or male?

2. How old are you?

3. Do you enjoy the summer sun?

4. How do you usually tan yourself? a) In the sun b) Spray tans c) Solarium d) Don't Tan

5. Do you use tanning oil?

6. Do you use moisturiser after being in contact with the sun to prevent peeling?

7. Do you apply sunscreen before tanning in the sun?

8. What price are you willing to pay? a) $5- $7 b) $8 - $10 c) $11 - $13 d) $14 - $16

9. Do you prefer to receive news about products on: a) Email b) Facebook c) Instagram d) The mail

10. Would you be inclined to buy this product if it was good for your skin?

http://www.realnatural.org/australia-joins-other-governments-in-banning-indoor-tanning-salons/

http://www.womenshealthmag.com/health/tanning-beds

http://www.medicalnewstoday.com/articles/255082.php

http://www.skincancer.org/healthy-lifestyle/tanning

http://www.livestrong.com/article/166693-what-are-the-benefits-of-sun-tanning-oil/

This is also a really good site for statistics on who tans and how!! https://www.mja.com.au/journal/2001/174/2/use-fake-tanning-lotions-south-australian-population

Hey mairead, we have had some really good results from the surveys, we now have a clear indication of who are target market audience is. By the look of things, girls from ages 15-25 will be a key customers!

Below i have put together the results from the survey into an excel spreadsheet. I will also email you this so you can add it to your marketing plan :)


 * ARE YOU MALE OR FEMALE: ||  ||   ||   ||
 * Male || 9 ||  ||   ||   ||   ||
 * Female || 21 ||  ||   ||   ||   ||
 * How Old are you? ||  ||   ||   ||   ||
 * 15-18 || 15 ||  ||   ||   ||   ||
 * 19-21 || 7 ||  ||   ||   ||   ||
 * 22-25 || 5 ||  ||   ||   ||   ||
 * 26-30 || 3 ||  ||   ||   ||   ||
 * Do you enjoy the summer sun? ||  ||   ||   ||
 * Yes || 26 ||  ||   ||   ||   ||
 * No || 4 ||  ||   ||   ||   ||
 * How do you usually tan yourself? ||  ||   ||   ||
 * In the sun || 19 ||  ||   ||   ||   ||
 * Spray Tans || 4 ||  ||   ||   ||   ||
 * Solarium || 4 ||  ||   ||   ||   ||
 * Don’t Tan || 3 ||  ||   ||   ||   ||
 * Do you use tanning oil? ||  ||   ||   ||   ||
 * Yes || 17 ||  ||   ||   ||   ||
 * No || 13 ||  ||   ||   ||   ||
 * Do you use moisteriser after being in contact with the sun to prevent peeling? ||
 * Yes || 12 ||  ||   ||   ||   ||
 * No || 18 ||  ||   ||   ||   ||
 * Do you apply sunscreen before tanning? ||  ||   ||
 * Yes || 14 ||  ||   ||   ||   ||
 * No || 16 ||  ||   ||   ||   ||
 * What price are you willing to pay? ||  ||   ||   ||
 * $5-$7 || 7 ||  ||   ||   ||   ||
 * $8-$10 || 8 ||  ||   ||   ||   ||
 * $11-$13 || 3 ||  ||   ||   ||   ||
 * $14-$16 || 12 ||  ||   ||   ||   ||
 * Do you prefer to receive news about products on ||  ||   ||
 * Email || 3 ||  ||   ||   ||   ||
 * Facebook || 9 ||  ||   ||   ||   ||
 * Instagram || 16 ||  ||   ||   ||   ||
 * The Mail || 2 ||  ||   ||   ||   ||
 * Would you be inclined to buy this product if it was good for your skin? ||
 * Yes || 28 ||  ||   ||   ||   ||
 * No || 2 ||  ||   ||   || ||
 * Do you prefer to receive news about products on ||  ||   ||
 * Email || 3 ||  ||   ||   ||   ||
 * Facebook || 9 ||  ||   ||   ||   ||
 * Instagram || 16 ||  ||   ||   ||   ||
 * The Mail || 2 ||  ||   ||   ||   ||
 * Would you be inclined to buy this product if it was good for your skin? ||
 * Yes || 28 ||  ||   ||   ||   ||
 * No || 2 ||  ||   ||   || ||
 * No || 2 ||  ||   ||   || ||

    