Group+Three

= Group Three: = SAM BURBURY ZAC ANGEL MAC WALE BRIDGETT O’KEEFE Miss its mac we have decided to do Marymount College as our product. Focusing on the marketing towards students for year 7

Great Group Three. You need to develop your PEST analysis now - The external environment and its effect on Yr 7 2015 as part of the College. Each of you need to do this and then you need to analysis two of the areas in more detail.

Hey everyone, it's Zach. I am purple. Just throwing it on the wiki: Sam and I would like to do a survey of the teachers (in the high school) that have kids in the primary and get information, obviously anonymously about such things as if they plan on attending the college, a quick "why?" and though a tad redundant, their annual wage, but this could probably be found online. After this, we would like to get a Focus Group together, hopefully with current Year 5 students and ask them about their feelings of college, if it's "cool" or not, whether they want to go here, the things they want/know college has and they like. We will get the surveys together first before we organise time for the focus groups. Any thoughts on this? - Zach out. Decide on a __ Marymount College __   Develop a PEST analysis You need to be working on your PEST analysis individually and expanding on two issues Develop a SWOT analysis

Discuss and explain your chosen market research techniquesInvestigate your competitors Determine your target market Justify your choice of target market using marketresearch Develop a marketing mix Propose suitable marketing strategies Justify your strategies

Develop an overview for an introduction Describe the importance of the marketing function