Group+One

= Group One: =

Group One: Sabrina Heggie Tahlia Wright George Monaghan Matthew Beckett Mrs Baird

HAVE A GOOD WEEKEND!

Okay so the colour that our name is, is what we need to write in, e.g. blue for me

Mrs Baird says - well done! Great to see you are up and running. VERY PROUD OF YOU. Please let me know what product/business/service you are doing.


 * PRODUCT:**

Group discussion showed that we all had very strong opinions about we had to do. We chose to market a new product for a business. The business that we chose to market to was target, big w and other leading retailers. The product that we are marketing is a slushie machine for private use at home. Below is a picture of the product that we are marketing.
 * 21st February 2013: **



Mrs Baird wants to know what your "point of difference is"? Would you not consider selling online? You have a lot of work to do - PEST analysis individually - in the PEST analysis I am sure you will see that at number of people are shopping online now. SWOT analysis as a group and your first reflective journal.

Tahlia and George were thinking that we need something different about our product that separates it from other slushy machines on the market. We were thinking that instead of one that just mixing ice and cordial it could be a mix between soda stream and a slushy machine in making slushy soft drinks like frozen coke. customers would just buy a packet from the supermarket that you mix it with water and it turns into a frozen softdrink in what ever flavor you buy.
 * 22nd February 2013: **

A SWOT analysis so far, just add more points if you think of them :)
 * ==Strengths:==
 * Every day more than 11.6 million Slurpee drinks are consumed around the world. And every year enough Slurpee drinks are sold to fill up 12 Olympic-sized swimming pools. This means that it would be a great time to produce a new frozen drink product. There is a high demand for our product all year round. Mainly in summer.
 * For people that who don’t live close to a service station or 7-eleven to buy a slushy having it at their homes is a great solution
 * It is also more convenient for parents when their kids want a slushy instead of having to take them up to the shop and buy it they can easily make it at home
 * Our product will sell a wider range of flavors than other products || ==Weaknesses:==
 * In order to make a Slushy at home will take preparation and won't be instant, so in some cases it may be easier to go to a store and buy one.
 * You have to buy all the separate components such as the mixture, ice, water, etc. may be of inconvenience and more expensive ||
 * ==Opportunities:==
 * When Slushy machines first hit the stores, it wasn’t self-serve. The machine was behind the counter and the clerk served the product to you. Therefore people are becoming more capable to do things themselves that opens a market for Slushy machines at home.
 * Each time a new flavor is introduced it can entice a new range of customers.
 * Australia has a warm climate therefore customers are interested in cold refreshing drinks such as slushies || ==Threats:==
 * Other food/drink machine brands such as mistral, sunbeam, Kambrok
 * In store sellers such as Slurpee and frozen coke.
 * Can be bought from many shops
 * Rival home slushie machines that are sold in places like target, kmart and other nation wide shops ||

Thats a really good idea guys, I like it, but would it be too close to the slushie magic thats already been marketed and sold in shops today? What about something like our point of difference would be that their high quality slushie that is produced and can be cooled/chilled in seconds and it is more like an instant machine somehow? It makes slushies instantly? Im not too sure but thats what I was thinking of. But I like the idea about the soda stream. I love that idea. That the packet could be bought from any shop. Can we use that?
 * 23rd February 2013: **

I found this picture. I think it is a better picture for us to use because it has the various flavours that you can use. Let me know which one would be better for marketing.
 * 25th February 2013: **

Attached is the group action log, has been modified and if any alternations is needed, just add it **26th February 2013:** Survey Questions to use on the Survey Monkey website, load those questions onto the wiki.

Questions are as follows: (approximately 15 Q’s) Just add a question if you have got one! Need to get this done ASAP


 * 1) Are u male/female?
 * 2) What is your current age? (10 - 13) (14 - 16) (17+)
 * 3) Do you enjoy slushies?
 * 4) How often do you drink slushies? (rarely, often, frequently, daily)
 * 5) On what occasion do you usually drink slushies'?
 * 6) Who influences your slurpee purchase? (yourself, children, spouse, friends, family, other)
 * 7) Have you ever had a portable slushie machine?
 * 8) If so, what was your past experience with this machine? (poor, fair, good excellence)
 * 9) If you were wanting to purchase one of the Slushie machines, where would you buy them from? (K-mart, Big W, Target, Woolworths, Other)
 * 10) What would you be willing to pay for a portable s machine?
 * 11) Do you mix multiple flavours or prefer one solid flavour?
 * 12) Would you be inclined to buy a fruit flavoured slushie? (yes, no)

27th February 2013 Okay this is a proper format of the survey!



27th February 2013 Here is the outline of the marketing plan that was creating in class.



5th March 2013 Here's my Survey Results i just surveyed 10 people and just how many people chose which answer in brackets beside each option

5th March 2013 Here is the Group Photo, that Sabrina wanted :) The picture is not uploading.

11th March 2013 Below is the results in excel of the surveys that were done.



   Develop a PEST analysis  Discuss and explain your chosen market research techniques Investigate your competitors Determine your target market Justify your choice of target market using marketresearch Develop a marketing mix Propose suitable marketing strategies Justify your strategies  Develop an overview for an introduction Describe the importance of the marketing function