SWOT

= SWOT =

S stands for **Strengths** of the product W stands for **Weaknesses** of the product O stands for **Opportunities** presented T stands for **Threats** to your product

The examples below are fairly advanced, but may give suggestion as to your direction.

=  =



Strengths and Weakness, think about ....
•People skills, training, attitude •Organisation structure and relationships  •Communication  •Product quality, life, product cost  •Production capacity, productivity, quality  •Image, trade record, customer perception  •Technical knowledge, market and competition

Opportunities and Threats, think about ...
•Market growth, decline, fashion/taste •Technology product development  •Finance sources, interest rates  •Economic climate, exchange rate  •Sales practice, employment practice  •Legislation – environment, consumer protection, product liability, WPHS, equal opportunity  •Ecology – energy, raw materials, recycling, environmental protection

Prepare your SWOT individually, with an aim to present it to your group.

Next step:
 * Reflection Journal Entry 1