Group+Six

= Group Six = = Koban Jones = = Kevin McKew = = Laura Mallett =

OKAY GUYS IM GOING TO GO THROUGH THE WIKI AND JUST ROUGHLY PUT WHO DID WHAT SO ON TUESDAY W CAN PRINT OUT AND HAND IN DRAFT, IF I PUT SOMETHING WRONG FEEL FREE TO CHANGE/ADD. IL PUT IT IN CAPITALS SO THAT YOU CAN SEE IT

Here is a rough __calendar__ outlining the major dates that affect us throughout the duration of this assignment. The dates highlighted in yellow are the days we have BOM, the rest is relatively self explanatory. We can add __information__ to this as we go along, if necessary.

For reflective journal 3 one of the goals was meant to be that we effectively allocated tasks within the group, so that everyone has equal input to the assignment. So im uploading the task allocation log now. Its only a rough draft like what i did in class yesterday, so dont stress out about dates and everything we can finalise it when all 3 of us are in class next. As i said on the facebook page if yous have any trouble understanding it just ask :) Decide on a product Deodorised Sunscreen

Deodorized Sunscreen would serve as an enticing and invigorating addition in today’s market. Not only would this product outsource similar __products__ in the market but create a new generation of sun protective products. This item is unlike any other in its category, deodorized sunscreen will incorporate all characteristics __used__ when producing traditional anti-perspirant deodorants in conjunction with the introduction of a sunscreen-based product.

Sunscreens in today’s market have a distinct odor when applied to the body. It generally blocks pores and leaves a residue on the surface of the skin. Deodorized Sunscreen will have a lower SPF (Sun Protection Factor) level than average of 15+ thus allowing the fragrance incorporated in the product to be recognized. When lowering the SPF levels this allows a smaller residue factor upon the skin, so not only are you using a sunscreen that has a desirable scent, but you are using a product that can be barely identified once applied on the body. The __application__ method is simple; just __apply__ like your average deodorant, avoiding the face region whilst also spraying the remainder of your body. Once applied, use your hands to spread the product upon your skin. = **^ KOBAN** =

= =

Develop a SWOT analysis =**DEODORISED SUNSCREEN**=

Strengths
 * SPF level of 15+
 * Deodorant based product
 * Potentially large target audience
 * Appealing to most age groups
 * Unisex product
 * Two products combined into one (value for __money__?)
 * Ability to market effectively appealing to the consumers senses of sight (how is the product presented, colourful or effective marketing), smell (deodorant with sunscreen) and feel (the claim of being a 'dry feel' sunscreen, and not one that feels heavy and oily on the skin)
 * Anti-perspirant deodorant
 * Once consumers __start__ purchasing and using the product, they may take it to a populated area like a beach, where more people will be prompted into buying the product. This can also be seen as __free__ advertising simply by consumers using it

Weaknesses
 * Below average SPF level
 * Specific demographic market e.g. High income earners as the cost may exceed some weekly budgets
 * __Price__ higher than average for deodorants
 * Bottle contains small amount of substance, therefore mall usage levels
 * Often people with skin allergies cannot use products with fragrances infused as they can cause a reaction that results in rash

= = Opportunities
 * Introduction of a new product in the market, no close competition
 * Potential to conduct further research and development to produce a product with a cancer council approved SPF rating
 * Creating a dermatologically friendly product that can be tested and proven friendly for all skin types (meaning it will be appropriate for use by people with common skin allergies like eczema)
 * Patenting the product to ensure competitors cannot legally make replicas

Threats
 * Sunscreens exist with higher SPF levels
 * Fellow deodorant competition
 * The creation of a similar product at a cheaper price (Future competitors)
 * Competitors may be able to change one tiny feature of the product and then claim it as their own and __begin__ to fight for a share in the market

= ^ KOBAN & LAURA = = =
 * Solutions to weaknesses and threats **


 * Below average SPF Level/Sunscreens with higher SPF levels **– increasing the SPF levels in our product to ensure maximum protection.


 * Specific Demographic market/Price may be too expensive **– Propose a lower price as to cater for a wider target market. (Conduct surveys and study the demographic/s that you wish to target, then make changes to the product like size, volume, price that correlate with the results from the __survey__?)


 * Bottle contains small amount of substance – **Increase the size of the bottle, giving the customer more value for money.


 * Future product competition – **Slightly advancing product as to allow for shifting of market. Research what buyers are looking for and propose new products along the road to keep our product fresh and one step ahead in the competition.

The other alternative is to introduce a product to the line that is friendly for all people to use including those who would usually have adverse reactions to such products. This in turn will increase demand for the product as there may not be anything like it available on the current market. The way you could introduce such a product is to use different active ingredients, rather than chemicals you could use mineral substances which have been scientifically proven to be less reactive to all skin types.
 * Reaction to skin/allergies - ** Indicate a clear warning on the reverse of the bottle and packaging as to what substances can be found in the bottle. Educating the buyer of allergies and severe sicknesses that could result if not applied as directed. If problems do occur, the product could then be analysed by the company as to how to make the it more consistently user friendly.

=^ KEVIN & KOBAN = = =

Develop an overview for an introduction Deodorized Sunscreen would serve as an enticing and invigorating addition in today’s market. Not only would this product outsource similar products in the market, but create a new generation of sun protective products. This item is unlike any other in its category, deodorized sunscreen will incorporate all characteristics of your traditional anti-perspirant deodorants in conjunction with the introduction of a sunscreen-based product. Sunscreens in today’s market have a distinct odor when applied to the body. They generally blocks pores and leave an unpleasant residue on the surface of the skin. Deodorized Sunscreen will have a lower SPF (Sun Protection Factor) than average of fifteen plus, thus allowing the fragrance incorporated in the product to be recognized. When lowering the SPF this allows a smaller residue factor upon the skin, not only is the consumer using a sunscreen that has a desirable scent, but the consumer is using a product that can be barely identified once applied on the body.

The application method is simple; just apply like any ordinary deodorant, avoiding the face region whilst also spraying the remainder of the body. Once applied, the consumer is than able to use their hands to spread the product upon the skin. This sunscreen is durable and allows for a distinct yet pleasant smell off the body. Consumers will find the application method simple as it is like various products already in the current market.

Describe the importance of the marketing function = ^ KOBANS INDIVIDUAL TASK =

Discuss and explain your chosen market research techniques Rough survey outline, tweak if you feel you have to :)

=^ KEVIN, LAURA & KOBAN = Determine your target market Justify your choice of target market using marketresearch Develop a marketing mix Propose suitable marketing strategies Justify your strategies