Group+Seven

= Group Seven =

Product
Bonehunter skateboard bags have become the product of choice for our marketing plan assignment. Bonehunter has come a long way in a short time with a number of skate shops around the country stocking its products.

Bag Description: Room for longboards up to 42" Backpack and Carry straps  Buckled wrap-around straps  2 internal pockets  The bag (42"L x 11"W x6"D) packs a Miniboard, Skateboard, Crusier or Longboard plus plenty of clothes, safety gear and T-tool for that overnighter, weekender or trips away.

Jacob Tansey
= =  Jacob Tansey Jacob Tansey
 * ** Political **
 * Government wont hassle riders because board is in bag. || ** Economical **
 * High export cost
 * Specific to a specialist shop
 * Fluctuation of exchange rate (Chinese dollar to AUD) ||
 * ** Social **
 * Role models (skate team)
 * Facebook/internet/magazines
 * Sponsoring events to gain a healthy image
 * Good feedback from the media/market/consumer
 * Demographics (boys 12-17) || ** Technological **
 * Modified products (made better)
 * Internet sales website ||

Jacob Tansey
 * * ** Strength **
 * We know who our competitors are and what they do
 * We have a growing market
 * Our product has great exposure because it is unique and popular
 * ** Weakness **
 * Not a very large market
 * Does not appeal to normal bag users Swag
 * ** Opportunity **
 * Overseas sales opportunity’s
 * Potential for major growth in the market
 * New sponsors looking for new brands
 * ** Threats **
 * Faulty zippers and other problems with bag
 * Potential overseas threats from china and other big country’s ||  ||



