target+market

Your target market must be detailed from at least 10 of the following. Remember that each statement must be supported by your research in the paragraphs which follow.

Demographic
Age (eg young adults, aged, 35-45 years) Ethnicity (eg Aboriginal) Education (eg university educated, high school, trade college) Family Size (eg five people) Class (eg middle class, high class, lower class, mid-to-lower class) Lifestyle (eg cycling, extreme sport, pet lover) Gender (eg male) Income (eg $50 000 - $80 000) Family Type (eg two working parents, single fathers, divorced parents with shared care of children) Religion (eg Islamic) Occupation (eg office/administrative work, building trade, professionals)

Geographic
City (eg Gold Coast, 1.2 million residents) Country (eg Australia, 22.3 million population) Region (eg AustraAsia) State (eg Queensland) Region (eg South East Queensland)

Behavioural
How often they use the product. Frequency of purchase. Loyalty to product. Benefit perceived, sought or received (eg status from using an iPhone) Social needs being met (eg being able to keep in contact with their family overseas) Economic needs being met (eg paying the smallest amount possible) Psychological needs being met (eg feeling they are keeping up with everyone else) Type of shopper (convenience shopper, specialty shopper) Brand familiarity Attitude to the product

Next Step: Justify your decisions with your research