Group+Eight

=Group Eight:=

Abbey Orbansen-Thew
Hey Carls, so, so far I have done my Strengths and Opportunities..still thinking of them though and haven't finished just yet. Also when you're typing into the table, it starts off small, but it expands as you type so don't worry if it is tiny at the beginning! Also, as I found out when you save it, it turns out looking totally different to what it looks like on the editing page.

Hey abs, so I need some help adding to the weaknesses! I'm pretty sure that we can't add anything else to the threats. so if you think of anything please add. I also added the features and benefits to make sure that we have the same. Also I added my product/ service description. Hope this helps! :)

//** Product / Service Description: **// The new Burleigh Beach Night Market’s offer a twist on the usual market scene. They offer customers not only a great vibe with live music with a different band each month, but also the chance to watch not only the stall owners cook some of the most nutritious and delicious meals, but also a new qualified chef each month. The main aim of these markets is to make the public aware of how good healthy food actually can taste, but also how to cook meals with recipe cards handed out. There is also the chance to buy small homemade goods from the stalls and additionally, super foods!!! The Burleigh Beach Night Markets will inspire all to eat well and give them the motivation to put their life on the right track. The Markets will operate on the first Friday night of each month in the park along the beachfront from 6pm-10pm. All the stalls will be family owned businesses. There will also be the opportunity to purchase dinner and drinks for the adults and kids.

Live Band Healthy Food Great Vibe The ability to watch the foods being prepared and cooked Family owned businesses nutritious and organic || Nutritious foods Helping to change the state of unhealthy lifestyles/ helping lead to a healthier life style Super foods Helping small family owned businesses to grow Local to people Very current trend of healthy living ||
 * Product / Service Features || Product / Service Benefits ||
 * Fresh Food Stalls


 * **// Strengths (S) //**

The creators of the event are young and open to ideas. The creators know the market of the Gold Coast. Locals to the Gold Coast so therefore know what is best for the area. Hard working team Excellent knowledge of foods Excellent knowledge of the market 'industry' || Weaknesses (W)

Limited Staff Limited Development team Members Unknown market Limited capital (possibly) ||
 * //** Opportunities (O) **//

The night markets are one of a kind - there are other markets Offers more than the everyday market experience. Live music from aspiring musicians and local bands. New attraction so locals will want to go and check it out. New idea Very current trend of market shopping New trend and obsession with organic natural and super-foods Expand concept to other areas on Gold Coast and Beyound Sell the concept || Threats (T)

Surfers Paradise Markets Miami Marketta Similar Markets Food Shows and exhibitions Weather conditions ||

//** Geographic: **// The target market for the night markets will predominantly be Gold Coast citizens. You need to be specific and give figures and reference - go to Gold Coast City Council website and get information.(These markets guarantee freshness and will satisfy those consumers who are all about fresh and organic products - not required in this section) Though the Gold Coast is highly populated with tourists, good info maybe add number of tourists visiting at any one time. so hopefully use positive language - not hopefully they will be attracted to the markets as well.

**//Demographic://** The speculated age group for these markets is early to mid 20 years olds, university students and families. All throughout the Gold Coast twenty year olds are conscious about their health and want to become as sustainable and organic as possible. The Burleigh Night Markets would be an ideal ‘hang out’ for them, or even a place to go and select their fresh fruit and vegies for the week and can even grab a nutritious and delicious meal for their dinner. Another speculated age group for these markets are families. Parents are usually concerned about the well being of their families and children. Knowing that this is an organic market will compel families all over the coast to visit.

//** Psychographic: **// Generally the people that will be attracted to the market will be those who are either living the healthy lifestyle and are into the super foods, and also those who are looking to change their eating habits.

//** Behavioural: **//
the target market should hopefully purchase their fresh produce from farmers market, because then they are not only supporting the local businesses, but the produce is a lot fresher and doesn't have the chemicals and preservatives that the supermarket bought produce does. also they are then able to buy the super foods and the ingredients that the stall owners and chefs use to make their dishes. optimistically they also only buy fresh produce and are not into the junk that can be bought as an alternative.

Hey Carls, I added one thing to the weaknesses but I can't think of anything else at the moment! If I do I will make sure I write it down and add it! Ok thank you for adding your description and features and benefits. I'll add mine below so we can compare and share. I've just added about two or three things onto the features and benefits, cause we've basically got the same thing. Have a fabulous weekend! xx

//** Product description **// The night markets are one of a kind. Located in Burleigh on the first Friday of every month they supply nutritious, delicious and extremely healthy organic meals from local and family owned businesses, live music from local bands is supplied with a new band every month. By attending these markets, you are helping small and family owned businesses grow. These markets are truly one of a kind and allow the customers to partake in a true cooking experience. Don't forget to add in about the chef's!!!

hope you have an extraordinary weekend aswell abbey xx

Oh yes i forgot to add that! I will do that now thanks for reminding me. Thank you I had a great weekend. What about you? Would you like me to attach the planning and goal setting for you to look at or are you ok?

Ahah thats alright, mine hasn't been to bad. Yes please that would be amazing just so i can compare, i will post what i have so far as well!!

Group

Creating a Company Name Company and Product SWOT Analysis
 * Tasks to complete || Who will complete  || When will it be done  || Completed  ||
 * Develop our Product Idea
 * Strengths
 * Opportunities
 * Weaknesses
 * Threats

Market Research Techniques Market Research Market Research Results Develop a Marketing Mix <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Propose Suitable Marketing Strategies || <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey
 * <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Compiling data
 * <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Creating representation graphs
 * <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Abbey
 * <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Abbey
 * <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly
 * <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly

<span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Carly and Abbey || <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Monday 10th February <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Friday 20th February <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Monday 10th February <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Monday 17th February || <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Friday 7th February <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Wednesday 5th February <span style="color: #ff0080; font-family: Arial,Helvetica,sans-serif;">Friday 14th February || Thanks Carls, here is mine. Maybe in class sometime this week we could talk about our planning and see which ones we need and which ones may be the same thing?


 * Tasks to complete || Who will complete the task || When will it be done || Date completed ||
 * Develop our business idea || Carly and Abbey || Monday 10th February || Friday 7th February ||
 * Creating a company name || Carly and Abbey || Friday 20th February ||  ||
 * Company and product

finalized || Carly and Abbey ||  ||   || (develop a marketing mix) || Carly and Abbey ||  ||   || hey carls, here is what I wrote for price At Burleigh night markets there are three types of stalls available; permanent, casual and trial.
 * Market research || Carly and Abbey ||  ||   ||
 * Conduct interviews and surveys || Carly and Abbey ||  ||   ||
 * Compile data


 * Stall type || Table || 2m x 2m (standard size) || 4m x 2m || 6m x 2m ||
 * Permanent || $45.30 || $45.30 || $67.95 || $90.40 ||
 * Casual || $60 || $60 || $70 || $80 ||
 * Trial || $50.99 || $50.99 || $76.50 || $102 ||

and here is the market research.. make sure you define it before you start.

Handing out a series of surveys to random citizens of the Gold Coast has connected primary data. The statistics received from the surveys has shown that the Burleigh Night Markets will be well used and attended by many around the Gold Coast. See appendix for the survey

Primary data has been conducted via a survey that was handed out to a select few of the Gold Coast. From conducting the survey we received a range of different responses. Majority of the people surveys would be interested in attending a nutritious market. A survey was conducted as it is the best way to anonymously find out if your proposed product will be a success of not.