Reflection+Journal+Entry+1

=Your journals are prepared by each member of the group, and submitted as per the dates provided.= They can be in the form of paragraphs, calendars, colour coded tables and so on.

Your aim is to demonstrate:


 * cooperation within a group to complete the task
 * set clear and achievable goals and short-term objectives
 * log your progress each week
 * monitor your progress, self-manage your time
 * reflect on strategies to improve yourself
 * allocate tasks logically and between the group
 * compromise and negotiation
 * negotiation with team before action is taken
 * seeks to build trust within team without intimidation or emotional responses
 * accepts criticism and constructive feedback

Keep these in mind when preparing the following. You must demonstrate each one throughout the project.



Entry 1 - short reflection before the start
You are about to join as a group, and make a decision regarding which option your group will choose.

What are your goals and objectives? What steps will you take to get there? How will you do this? What are your thoughts about the combination of members of your team?

**Reflection after the first meeting**
What are the goals and objectives of the group? How did you decide on your "topic" for the marketing plan? You will be required to undertake market research. How will you break-up tasks and prepare an individual and group action log? What strategies will you personally and your team use to attain your goals and objectives?

Action Logs - individual and group

How are you all going to keep in contact? Phone txt? email? Facebook? Wiki? Don't count on only communicating during class, as there is often a need to talk outside of that.

Each meeting you must set the rules:


 * What are your goals and objectives for this meeting?
 * How are you going to go about it?
 * What steps need to be taken?

During each meeting or at the end of each meeting it is advisable to make notes. A document to assist you:



The following will assist you when writing your reflective journal:





Your next step is:
 * SWOT analysis

Entry 2
This is a meeting after you have started market research

How did the meeting go? Did you meet your goal of the meeting? What was decided? How? What were your concerns? How do you work in the group? How can you improve this? Reflect on your part and your team member's part in completing groupwork. Who is completing which task? Why? Did you meet your goal and objectives? Why or why not? What would you do differently next time? What would you do again? Were there any problems? How will you deal with these?

When you meet Ensure the following is adhered to:


 * The group must evaluate the current status by undertaking a SWOT analysis
 * All must participate equally in conducting a competitor analysis
 * All must participate in developing the Target Market and Marketing Mix
 * Each member of the group must conduct either Primary research (survey) or/and Secondary research (online, data, books, personal interviews)

Entry 3 and 4
How did the meeting go? Did you meet your goal? What was decided? How? What are your concerns? How will you overcome these? Be exact. How do you work in the group? How can you improve this? Reflect on your part and your team member's part in completing groupwork. Who is completing which task? Why? Include a calendar or task allocation list. What were your goals for this week? Did you achieve your goals? Why or why not? What are your concerns? How will you overcome these? Be exact. Reflect on your part in the group. What can you do to work better? Be exact. What are you having difficulty with? Is it the workload? Using wikispaces to communicate? Working as a team, and depending on them? Clarity of the task? Reflect on how you can improve. Mull it over. Think it through. Come up with improvements in how you work Include your final reflections of the assessment in entry 4.