target+market+research

For every decision you made in Target Market (aka market profile), you must verify with research.

Research data can come from information you collected in your surveys, internet research, speaking to focus groups or similar.

Eg

Target Market (last section)

Female Aged 30-49 Mother of children past their infancy Family income of $80 000 - $200 000 Living within 10 km of Robina Town Centre Enjoys connecting socially, being with family, shopping and feeling healthy

Justification (this section) //The Australian Buereau of Statistics (ABS) indicates that 45% of females living in SouthEast Queensland are within the 30-49 year age bracket (ABS 2010 online). The large number of females within this age group would ensure a large potential market for the product. In addition, the survey (Appendix 4) results showed that 55% of the females who responded were of the 30-49 year age bracket. Proportionally, this is a large section of the gender market.//

//Continue to justify/support with research each of the other four market desciptors.//

//This section can become several paragraphs in length.//