Marketing+Mix

//Describe in detail how your product will be marketed, using the marketing mix.// //See your text book for more detail.//

Product
How will it look? Why? What research supports this? What will it be named? Why? What market research supports this? What will the packaging look like? Why? What research supports this? What type of product will it be (eg convenience)? Why? what market research supports this?

Price
Which pricing strategy or strategies are you going to use? Why? What marketing research supports this? What promotional pricing will you employ? Why?

Place
How will you get the product to the consumer? Why? What research supports this?

Promotion
How will you advertise? Why? What market research supports this? When? Where?

Next step: Sum up your Marketing research in a conclusion. What were your overall findings in your report? Then: Develop an Introduction, which states what you will be discussing.